Google Ads × KWS — Gap Analysis
Trailhead Outfitters · US market · 11 campaigns · 84 ad groups
Launch Down jackets campaign
61K/mo, high intent
Add Insulated bottles ad group
54K/mo, low CPC
Expand Trekking poles terms
~40K/mo missing
Negatives on Search · Generic
cut wasted spend
Build Sleeping bags cluster
~31K/mo, seasonal